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(Serving SIES for more than 5 year(s))

seemal@sies.edu.in
Dr. Seema Rajesh Laddha


Masters in Management Studies

I have completed post-graduation in MBA in marketing and finance and PhD in management. I am having more than 18 years of experience in Corporate and Academics. My subjects of interest are Strategic Management, Marketing Strategies.

I am also PhD supervisor of two universities and guiding PhD students. Her contribution in research is also shown through paper publications in various national and international Journals. She had been also the editor of international online journal and books of conferences. I have also organised National & International Conferences.


PhD - Commerce(Management)
M.B.A - Marketing & Finance
From Date To Date Designation Organization Organization Address
1998-06-01 1999-04-30 LECTURER Nabira Management Studies Katol, Dist: Nagpur
2008-06-01 2009-05-30 LECTURER Commerce Management College, Akola Akola , Maharashtra
2009-06-01 2011-05-30 LECTURER Khandelwal College, Akola Akola , Maharashtra
2011-06-01 2014-03-31 ASSISTANT PROFESSOR Sterling Institute Of Management Studies, Navi Mumbai Nerul, Navi Mumbai
2014-04-01 2015-11-23 ASSOCIATE PROFESSOR Sterling Institute Of Management Studies, Navi Mumbai Nerul, Navi Mumbai
2004-05-01 2009-05-30 CUSTOMER SUPPORT EXECUTIVE Sahyog Financial Services Pvt. Ltd Akola , Maharashtra
Date Title Type Level Academic Year
2015-05-01 CONSUMER AWARENESS ABOUT ELECTRICITY SHORTFALL AND INITIATIVES TAKEN BY MSEDCL FOR THE DSM Journal international 2014-2015
2015-06-10 CONSUMER AWARENESS ABOUT ELECTRICITY SHORTFALL AND INITIATIVES TAKEN BY MSEDCL FOR THE DSM Journal 2015-2016
2015-06-01 GREEN MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR Journal 2015-2016
2015-06-01 RURAL CONSUMER BUYING BEHAVIOUR AND BRAND AWARENESS OF DURABLE PRODUCT Journal 2014-2015
2016-03-01 ACQUISITION STRATEGY: ANALYSIS OF TATA MOTOR,S JAGUAR & LAND ROAR Journal international 2015-2016
2015-10-10 HAIR CARE INDUSTRY AN OPPORTUNITY IN INDIAN MARKET Journal international 2014-2015
2017-06-01 CUSTOMER PERCEPTION TOWARDS BRAND RELIANCE JIO Journal international 2017-2018
2017-07-01 ADOPTION OF TECHNOLOGY IN EDUCATION Journal international 2017-2018
2017-06-01 COMPARATIVE STUDY OF CUSTOMER RETENTION WITH SPECIAL REFERENCE TO MTNL Journal international 2017-2018
2017-11-01 TRANSACTIONAL EFFICACY OF INTERNET IN RURAL INDIA Journal 2017-2018
2017-11-01 ADOPTION AND EFFICACY OF MOBILE BANKING AMONG TECH-SAVVY CONSUMERS Journal international 2017-2018
2018-04-01 ACCEPTANCE AND ADOPTION OF THE TECHNOLOGY IN SUPPLY CHAIN Journal international 2017-2018
2018-06-01 CONSUMER BEHAVIOUR TOWARDS HOME FITNESS EQUIPMENT Journal international 2018-2019
2018-07-01 CONSUMER BEHAVIOR AND PURCHASE INTENTIONS FOR HOME FITNESS EQUIPMENT Journal international 2018-2019
2018-11-01 IMPACT OF GST ON WAREHOUSES AND TRANSPORTATION Journal international 2018-2019
2018-04-01 ACCEPTANCE AND ADOPTION OF THE TECHNOLOGY IN SUPPLY CHAIN Journal international 2017-2018
2019-01-01 Impact of Surrogate Advertisement on Consumer Behaviour Journal International 2018-2019
2019-06-01 Transition of consumer towards Video Streaming Industry: A comparative analysis of NETFLIX and AMAZON Prime Strategy Journal 2019-2020
2019-08-01 Preferences of Millennials for booking their travel Journal Peer-reviewed open access journal 2019-2020
2019-09-01 Consumer Demographics on usage of Online Food Aggregators Journal 2019-2020
2020-02-01 Industry 4.0 & Supply Chain Sustainability: A Literature Review Journal 2019-2020
2020-03-01 Impact and Uncertainty of Blockchain Usage on Supply Chain Journal 2019-2020
2020-04-01 A comparative study on e-commerce payment choice among Tier I and tier II cities of India Journal International
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