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(Serving SIES for more than 15 year(s))

shalinig@sies.edu.in
Shalini Gulecha


Masters in Management Studies

Dr. Shalini Gulecha-Assistant Professor, Department of Marketing

Marketing Educator#Mentor#Consultant
Areas of Interest-Consumer Analytics, Integrated Marketing Communications, Strategic Management.
Values-Integrity, Resilience, Positivism etc.
"Live and Let Live" - Mantra for Life.
Member of NDLI CLUB IIT Kharagpur


Ph D (Doctor of Philosophy ) in Mgmt.
MBA(Marketing)
From Date To Date Designation Organization Organization Address
2001-11-01 2018-12-06 ASSISTANT PROFESSOR SIESCOMS Nerul Navi Mumbai
Date Title Type Level Academic Year
2022-06-01 “Consumer Buying Behaviour of Indian Pets” Journal International 2022-23
2015-08-01 Factors Affecting Brand Loyalty in Mobile Handset Journal National 2014-15
2014-09-01 An insight into the Indian Cosmetic Sector Journal National 2014-15
2013-09-01 Employer Branding -A strategic Tool for Pharma Industry Journal National 2013-14
2013-05-01 Employer Branding-The Way Forward for Employers & Customers Journal International 2013-14
Date Title Type Level Role Venue
2019-12-06 Case Study Teaching FDP National Participant IIM Ahmedabad
2019-03-16 Harvard Simulation Workshop FDP National Participant S P Jain Institute of Management and Research, Mumbai
2018-03-16 Innovative teaching methods byDr.Peter Cunningham FDP National Participant SIESCOMS, Mumbai
2018-01-16 Brand Safari Conference National Delegate ITM,Mumbai
2018-08-11 National Reserach Conference “Contemporary Business Practices of New Millenium" Conference National Delegate SIESCOMS, Mumbai
2018-02-18 “Waste Management” Conference National Delegate Aravali Institute of Management,Jodhpur (CAT Affiliated).
2020-12-17 Harvard Simulation Workshop Workshop National Organiser SIESCOMS, Mumbai
2021-11-14 CEO LEADERSHIP TALK SERIES Seminar National Moderator SIESCOMS, Mumbai
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